5 Ways to Build A Better Real Estate Email List

Introduction

Email is still the number one form of communication for businesses, and it's not going away anytime soon. Email marketing allows you to keep in touch with your existing customers, but it also helps you grow your audience by targeting people who have demonstrated an interest in your brand. Keep reading to learn some key strategies for building a better real estate email list.

Create A Landing Page

If you’re looking for a way to build your email list, landing pages are the way to go.

Landing pages are a great way to collect emails, build an audience and community, or even create a brand around your business.

There are several different types of landing pages you can use, but they all have one thing in common: they allow people to sign up for your list by exchanging something valuable.

Offer Something Valuable

When you build a strong email list, you’ll be able to communicate with your audience directly. You can send out newsletters, updates, and special offers that are targeted specifically toward their needs.

You'll want to establish trust with your audience. It's not enough to simply send an announcement every once in a while; you have to show them why they should trust your business enough to sign up for emails in the first place.

Notice how we've been using the word “valuable” throughout this article? That's because it's essential when trying to attract new subscribers who don't know much about what kind of content they'll receive from you yet.

Start a Referral Program

A referral program is an easy way to get your customers to share your brand with their friends and family.

Make sure you make it easy for people to share their referral links. People are more likely to use an email marketing tool if they can easily share it with their contacts through social media channels, email, SMS, and other methods.

Incentivize sharing by offering rewards such as gift cards to a local coffee shop for referring friends/family members/co-workers etc. If there isn't any incentive for sharing then people probably won't be willing to help out unless they feel compelled by something like being thanked personally by someone who does appreciate what you're doing.

Use a Pop-Up On Your Website to Subscribe to Your Newsletter

Pop-ups are a great way to get people to subscribe to your newsletter. Pop-ups are attention-grabbing as they are typically used on a website as soon as someone enters the site a pop-up is shown asking for their email so that they can stay up to date on current real estate information.

This helps grab contact information from a potential client quickly and easily without the customer having to do too much work!

Create Engaging Content That is Shareable

The more engagement you get on social media, the more likely you will be to receive shares and clicks back to your website. This can help build a bigger audience and get more subscribers in the future. Here are some ways to make sure your content gets shared:

• Make sure it's useful – Give those who read it something of value that they can use right away (and link back to your site).

• Make sure it's relevant – People are much less likely to share irrelevant information with their friends or followers because doing so doesn't benefit anyone else besides yourself.

• Make sure it's entertaining – A little bit of humor here or there won't hurt anything but will make reading through all that information much less boring! This also helps create a sense of community around certain topics which means others might want to join in on discussing them as well.

Conclusion

Email marketing is still the most effective way to build a list, but it’s not easy. You need to work hard to create something that people will want to sign up for. The good news is that you don’t have to start from scratch! There are plenty of strategies and tactics you can use today that will help you grow your email list faster than ever before.

Want Emerge Social to help with your real estate email marketing strategy? Contact us today to get started!