Building Your Real Estate Logo

The first step in establishing your brand is creating a logo. Your logo will be incorporated into every aspect of your business and marketing strategy. We know that sounds like a lot of pressure, but we want to emphasize how important it is! Not to worry though—we’ve helped REALTORS® much like yourself breeze through the logo process and come out with a brand that’s both cohesive and representative of their personality. Here, we’ll talk about the logo design process and things to keep in mind throughout it!

Introductory Call

At Emerge Social, getting to know our clients and understanding their needs is at the heart of everything we do. We know marketing is not a one-size-fits-all business and we’re committed to developing a strategy that suits you well.

Before getting started with any design work, we’ll schedule a call to get an idea of what you’re looking for in a logo. If you’re with a brokerage, we’ll discuss any requirements they have for your branding and ways to accommodate that. If you’re an independent broker, we’ll hone in on your design style.

Your Preferences

If there are other logos (from any industry) that really resonate with you, please send those our way! Most often, our clients don’t have strong preferences on fonts but it’s great to know that upfront if so. People generally tend to have more of an opinion on colors and it’s certainly nice to pass those along to us. However, we can always modify colors after we’ve finalized the design so we encourage you to keep an open mind and even review the logos in black and white to allow yourself to focus more on the structure of the design.

All that said, conveying preferences can be tough for some of our clients! We often hear, “I’ll know it when I see it!” or “It’s missing something, but I’m not sure what exactly.” That’s okay! Our designers are more than happy to take some liberties here and present you with options that we believe will serve you well.

Our Design Process

After our initial information gathering, we’ll get to work on your designs. The first design round includes three options. From there, the goal is to keep narrowing down your options until we get to “the one”. Best case scenario, you have one that you love and perhaps want to make just a couple of minor changes to. If none of them really speak to you, we can go back to the drawing board. The beauty of working with us is we truly tailor our services to each client and scenario.

Logo & Brand Guidelines

Once we’ve finalized your logo, we’ll provide you with various file types to distribute to vendors for pens, name tags, and any other items you want to be branded. We’ll also present you with brand guidelines, which will tell you all of the fonts, colors, and additional elements used to create your custom real estate logo. With this, you’ll be fully equipped to tackle your next print pieces, website, or even get started on some interior design elements for an office.

Ready to create your logo and kick off your branding process? So are we! Give us a call or submit your info on our contact page to get started with Emerge Social today!