Best Social Media Tools for Realtors

As a REALTOR®, you need a truly comprehensive marketing strategy and it’s undeniable that social media is a big piece of the pie. Social media marketing is a delicate balance of creating visually appealing social posts, posting on the right platforms, and sharing things at a time of day when you’re most likely to engage people. Let’s chat about some of the best platforms to invest your time in and what tools can help you do so effectively!

Facebook Ads

Facebook is still the holy grail for social media marketing, especially with its incorporation of stories and reels. We know that some social media users mostly interact with stories and others still prefer to scroll through their news feed. Not to mention, Instagram can be connected to your Facebook account so you’re hitting two platforms at once. Whether you’re looking to run an ad, boost a new listing post, or simply boost your page likes, Emerge has you covered!

Pro Tip: Facebook’s Creator Studio is a free tool that can help with scheduling posts as well!

Canva

For those who don’t particularly have the “eye for design”, Canva is a wonderful resource. They have thousands of templates for posts, stories, video ads, you name it! Simply grab a template and swap out the verbiage and colors to fit your branding. The best part about it is it’s free! If you’re just getting started, the free version of Canva should provide you with plenty of stock photos and templates to get you going. Once you feel more comfortable in the platform, you can think about upgrading to their Pro package which provides you with additional design capabilities, storage, and saving options to make the process more streamlined.

Loomly

Remember when we said the time you’re posting is an important element in your social media strategy? Loomly can be an excellent asset for you to alleviate the stress of having to post on a certain date or at a specific time. This tool allows you to seamlessly schedule posts across multiple platforms. Additionally, upgrading to the Standard package provides you with the interactions which will pull in the comments on your posts across all platforms into a user-friendly dashboard so you can respond in one easy place. Last but not least, Loomly provides analytics to show you what content is performing best for you so you can do more of that! The Base plan is the most minimal of their offerings and costs $26 each month, but the Standard package is only $59 per month and includes both the interactions and analytics features!

Planoly

If you like the sound of Loomly, but want something a little bit more budget-friendly, Planoly is a solid alternative! Their Personal plan is FREE and provides you with 30 uploads (posts to schedule) per month to one social profile. This is great for someone who just needs help with the scheduling piece. If you want to increase your number of uploads, their Starter package is $11.25 annually and gives you 60 uploads per month along with cool features like the comment inbox and analytics. Their Growth package is even more robust with all of the Starter package features, plus unlimited uploads, and 3 authorized user spots. $19.50 annually. If it were us, we’d

Blogs

Last but certainly not least, blogging goes hand in hand with social posts. Not only are you creating engaging content to post on your website, but you’re providing yourself with ammo for your social content. For example, you can create a post around the blog topic and link users to your website to learn more. You’ll be generating website traffic along with generating post engagement!

At Emerge, we know life is busy and you don’t always have time to sit down and plan content and create posts. That’s why we’re here! If any of these methods or tools sound intriguing, reach out to us. We’d love to partner with you and create a social media strategy tailored to your real estate business’ needs!