4 Real Estate Marketing Trends for 2023

Jan 6, 2023
3 min read

Introduction

Real estate marketing is a dynamic industry. The real estate world is constantly evolving, and what was once cutting-edge is now obsolete. To stay competitive, real estate brands must embrace the marketing trends that are most effective for their target audiences.

Social Media Continues to Be Important

Social media is a great way to reach potential buyers and connect with your existing clients. It's also an excellent platform for building your brand, increasing traffic to your website, and generating leads.

In fact, Facebook recently reported that it drives approximately 25% of all website traffic—which is more than any other social network or search engine. This makes it crucial for real estate professionals to use social media if they want their sites to be found online!

However, many real estate professionals don't know where to start. They feel overwhelmed by the amount of information out there and worry that they're not doing enough—or that they're doing something wrong.

That's okay! It's important to just show up online even if you start small. Also, partnering with a social manager like Emerge Social could be a great asset in helping you build your social presence.

Personalization will be essential

Personalization will be essential in 2023. The increased use of data, big data, and artificial intelligence will allow marketers to deliver unique messages to each individual customer. Personalization can be used in many ways:

Content personalization means providing different content based on the interests of each visitor. This could include showing a homeowner relevant information about the neighborhood when they are searching online for homes or presenting them with specific videos on YouTube after they watch a few videos about their favorite TV show.
Customer personalization involves tailoring communications based on past purchases or interactions with your company (e.g., emails or landing pages). For example, if a customer has visited your website multiple times but never requested additional information from your team, then this might indicate that he is not ready for more personalized content yet because his interest level is low compared to other customers who have engaged more frequently with your brand.
Location personalization allows marketers to tailor their offers based on where someone lives or works by using location-based data such as address and proximity radius around locations so that they can send targeted promotions only within those areas. This can be used to send postcards, email newsletters, or social ads to people in specific zip codes with personalized local content.

Real estate marketers will engage in hyper-localization.

Hyper-localization is the process of targeting a specific geographic area. This can involve geo-targeting ads, which allow you to reach more than one audience by specifying your location in the ad’s targeting settings. Another way to hyper-localize your marketing efforts is by targeting ads based on zip code or city, where you are focusing on a particular part of town rather than an entire city.

This can be great to do for your email newsletters as well. If you have a segmented list of clients and you know their different neighborhoods you can send hyper-local info to each set of clients about the areas they live in. Or if you have buyers interested in certain areas you can do the same thing here as well!

Video marketing will continue to grow in popularity.

Video is an engaging and immersive medium that allows real estate agents to connect with customers on a deeper level than other types of content. It can be used for social media, email, and even print advertising. Videos are also an excellent way to show off your expertise in the industry or highlight hard-to-find features of your listings.

To stay competitive, real estate brands must embrace the marketing trends that are most effective for their target audiences.

Real estate marketing is going to be more competitive than ever in the coming years. To stay competitive, brands need to embrace the trends that are most effective for their target audiences. Video and social media are already two of the biggest trends in real estate marketing right now, so if you’re not using them yet then it’s time to start! And don’t forget about personalization—it can make all the difference between an ordinary ad or blog post and an engaging one-of-a-kind experience for your audience.